This phrase refers to sewing machines manufactured by the Singer brand and sold through the Aldi supermarket chain. This typically involves special promotions where a limited number of machines are available at a discounted price for a short period. These machines are often entry-level or designed for casual sewing projects.
The availability of a recognized brand like Singer at a budget-friendly retailer like Aldi presents a significant advantage for consumers seeking an affordable entry point into sewing. It allows individuals to explore a new skill or hobby without a large initial investment. Historically, Singer has been a prominent name in the sewing industry, known for its durability and reliability. Offering their products through Aldi expands access to a wider market.